Strategy

Fostering Growth And Collaboration


 

Course Design Brand System

Built an internal design system to align experiential course materials with Northeastern’s brand; established styles, standards and accessibility guidelines.

Graphic Design/Animation: Walid Abouljoud, Nicholas Knopf and Jamie Traynor

Scalable Digital Workflow

Designed a digital media workflow to help designers, animators and subject‑matter experts collaborate efficiently despite tight timelines and small teams. 


Video Set Design

Led the Northeastern Look Book project to create versatile, mix‑and‑match video sets that balance creativity with consistent brand aesthetics.

Design Mentorship & Leadership 

Guided a junior designer through creating a senior leadership scorecard, offering feedback on layout, color and storytelling to achieve a flexible design adaptable to print and presentations.