community engagement
Partnered with the Student Success team to lead a campaign that highlighted diverse alumni stories as a way to strengthen brand storytelling, build community, and inspire prospective and current learners. These spotlights showcased real outcomes and success stories, positioning the program’s impact while encouraging engagement and affinity across audiences.
value creation engagement
To enhance engagement and support active learning, I designed an interactive course map that introduced key Value Creation strategies, including identifying customer needs, building shared understanding, and using continuous feedback. The content was crafted to guide learners through core concepts while encouraging curiosity, reflection, and deeper exploration throughout the course.
branded one page pdf
I combine writing and design to turn complex information into clear, easy-to-follow content. For this Fast App PDF, I distilled two pages of enrollment and onboarding details into a concise, one-page guide that uses straightforward language, visual hierarchy, and thoughtful layout to help students take action with confidence.
social media development
I translate creative briefs into clear, platform-specific ad concepts that align with marketing goals and audience needs. For the Online MBA program, I developed messaging and visual design tailored for platforms like Poets & Quants and social media, creating targeted content that speaks to adult learners and supports enrollment objectives.
executive presentations
I transformed executive input into clear, compelling presentations by distilling dense text into key messages and visual narratives. This work supported leadership communication and helped strengthen new partnerships through focused, strategic storytelling.
