social media development
Partnered with Northeastern’s Enrollment Management team to translate creative briefs into clear, strategic ad concepts for the Online MBA program. Developed messaging and visual templates for social media that targeted adult learners and supported enrollment goals.
community engagement
Creating graduate spotlights to inspire learners, foster community, and strengthen a sense of belonging. These spotlights highlight diverse success stories, showcasing learner journeys, achievements, and career paths. Through engaging visuals and storytelling, we celebrate their impact while reinforcing a shared identity and motivating current learners to envision their own future success.
event marketing
A strategic leader in product marketing and digital development, I lead and create marketing materials for events and partnership opportunities. With expertise in cross-functional collaboration and user-focused solutions, I drive impactful results that enhance engagement and business growth.
branded one page pdf
I design one-page PDFs for various initiatives and executive leave-behinds, making complex information easy to understand at a glance. This Fast App PDF was created to guide students through the next steps after submitting their application, using clear, action-focused language. The layout breaks down the enrollment and onboarding process into simple, scannable sections that help students feel informed and confident.
executive presentations
Developed impactful presentations for executive leadership, refining messaging, optimizing key points, and strengthening new partnerships through strategic communication.
