northeastern brand guidelines
I led the creation of the internal EDGE Northeastern Brand Guidelines, developed within the framework of the broader Northeastern Brand. These guidelines establish essential styles, standards, and best practices to ensure a cohesive, consistent messaging, and impactful representation of Northeastern’s brand across all digital, marketing, and experiential content. They also adhere to copyright guidelines for education and prioritize accessibility for diverse user profiles.
user- centered experiences
I develop and implement end-to-end consumer experience strategies that improve usability and engagement across digital platforms. I excel at translating complex ideas into clear, compelling user-centered experiences.
branded animations
Branded animated bumper designed to enhance brand recognition and maintain visual consistency across video content.
executive presentations
Developed impactful presentations for executive leadership, refining messaging, optimizing key points, and strengthening new partnerships through strategic communication.
