dynamic ad development
Led the development of messaging and imagery for Northeastern Online’s marketing campaigns, collaborating with enrollment management and external vendors to ensure strategic alignment. Designed templated, adult learner-focused social media ads to engage prospective students and drive enrollment.
community engagement
Creating compelling graduate spotlights to inspire learners, foster community, and strengthen a sense of belonging. These spotlights highlight diverse success stories, showcasing learner journeys, achievements, and career paths. Through engaging visuals and storytelling, we celebrate their impact while reinforcing a shared identity and motivating current learners to envision their own future success.
B2B and B2C marketing opportunities
Designed a compelling Senior Leadership Team Scorecard that brings fall learner profiles to life — highlighting student demographics, enrollment numbers, and performance scores in a visually engaging format. This graphic showcases hiring consortiums and learner immersions, illustrating the real-world impact of experiential learning. Through strategic ideation, the design balances data storytelling with dynamic visuals, ensuring clarity and engagement for stakeholders while reinforcing the broader impact of these initiatives.
branded materials
A strategic leader in product marketing and digital development, I lead and create marketing materials for events and partnership opportunities. With expertise in cross-functional collaboration and user-focused solutions, I drive impactful results that enhance engagement and business growth.
