Melissa Frazier Portfolio
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Northeastern EDGE Marketing and Brand

Crafting dynamic and adaptable brand guidelines that serve as a blueprint for both vendors and internal teams, ensuring consistency while allowing for strategic evolution and creative iteration.

Northeastern EDGE Marketing and Brand

My team and I create a wide range of marketing materials and collateral in alignment with the Northeastern Brand Team. Our work includes presentations, advertisements, print and digital collateral, and engaging video content designed to enhance brand messaging and audience engagement.

 

Role: Creative Direction

Graphic Designer: Audrey Mercadante

 

Innovative Northeastern Online Partnerships

EDGE Delivers unique experiences in partnership with the B2B clients customizing their curriculum to meet the company’s workforce needs.

 
 

Experiential Immersive Experiences

Learner Immersions offer students exclusive access to industry leaders, talent teams, and executives through panels, presentations, and interactive discussions on business strategy, innovation, and workplace culture.

 

Presentation Design

 
 

WE are edge

Role: Creative Director

Team: Kevin Tobin, Walid Abouljoud, Brian Farrell, Lucas Arruda, Adam Fischer, Julio Choy, Haley Hostetter

Members featured: Sydney Johnson, Jackie Bertman, Dominique Lieu, William Frasca, Sophia Trout, NJ Park, Joseph Venezie and Tiffani Caron