Course design brand guidelines
I created the internal design system for EDGE’s Brand within the framework of the broader Northeastern Brand. These guidelines establish essential styles, standards, and best practices to ensure a cohesive, consistent messaging, and impactful representation of Northeastern’s brand across all digital and experiential content. They also adhere to copyright guidelines for education and prioritize accessibility for diverse user experiences. To improve team efficiency and answer any questions.
Graphic Design/Animation: Walid Abouljoud, Nicholas Knopf and Jamie Traynor
developing scalable solutions
Designed a scalable digital media framework to streamline collaboration among producers, animators, learning experience designers, and subject matter experts, ensuring efficient workflows and high-quality content production despite a small team and complex project demands.
Leading new set design proposal
Leading the EDGE Northeastern University Look Book project, the goal was to establish a consistent yet versatile style for our video sets, allowing for mix-and-match elements that create a cohesive and recognizable Northeastern University aesthetic across diverse courses and programs. Centered on the learner experience, the design aims to balance creativity with brand integrity. Creating an approachable feel for a master class esthetic.
creative direction mentorship
During the development of the EDGE Senior Leadership Scorecard, I led the creative direction and provided hands-on design mentorship to shape the final product that was both visually strong and aligned with Northeastern’s brand. I worked closely with Audrey Mercadante, giving clear guidance on layout, color use, accessibility, and storytelling, while also encouraging her to explore creative ideas and solutions. My feedback aimed to strike a balance between visual impact and clarity, using simple iconography, a modular layout, and consistent branding throughout. By building a collaborative and supportive working relationship, we created a flexible design that clearly communicates learner impact data and can be easily adapted for both print and presentation formats.